Welcome to the BFLY website (the “Site”, “we”, “our” or “us”). We take your privacy seriously and are committed to protecting your personal data. This privacy policy explains what data we collect, how we use it, who we share it with and what rights you have.
Please read this policy carefully to understand how we process your information when you use our Site and related services.
What data we collect
The personal data you provide to us is as follows
- First name, last name;
- Email address;
- Contact details if you contact us via a feedback form, subscribe to a newsletter or participate in surveys;
- Any other information you voluntarily provide (e.g. comments, feedback).
Automatically collected data
When you visit our Site, we automatically collect some technical information:
- IP address;
- Browser type and version;
- The pages you visit on the Site and the time you spend on them;
- Date and time of access;
- Cookies and other tracking technologies.
Third Party Data
We may use third party services (e.g. Google Analytics, social media) that collect data about your interaction with our Site. More information about this in the Cookies and other technologies section.
How we use your data
We use your data for the following purposes:
- To operate and improve our Site and services;
- Personalizing content and improving the user experience;
- Processing your requests and feedback;
- Sending informational and marketing communications (only with your consent);
- Analyzing traffic and behavioral data to improve functionality;
- Complying with legal obligations and protecting our rights.
Legal basis for data processing
We only process your data on legal grounds:
- Your consent (e.g. to subscribe to a newsletter);
- Necessary for the fulfillment of a contract or the provision of services;
- Compliance with legal obligations;
- Our legitimate interests, such as ensuring the security of the Site and improving services.
Cookies and other tracking technologies
What are cookies?
Cookies are small text files that are stored on your device when you visit a website. They help to improve site performance, remember settings and analyze traffic.
What cookies do we use?
- Necessary cookies – provide the basic operation of the site. Without them, many functions will not be available.
- Analytical cookies – help us understand how you use the site (e.g. Google Analytics). This data is anonymized.
- Functional cookies – remember your preferences (language, layout, etc.).
- Advertising cookies – used to show you personalized advertising.
Managing cookies
You can set your browser to block or delete cookies. However, some functions of the website may no longer work correctly.
Who we may share your data with
We do not sell your personal data. However, we may share data with:
- To trusted contractors and partners who help us run our website and services (e.g. hosting, analytics, email newsletters);
- As part of legal requirements – at the request of public authorities or a court of law;
- In the event of a merger, sale or business reorganization – as part of a transfer of rights and obligations.
Data security
We take all necessary technical and organizational measures to protect your data from unauthorized access, loss, alteration or disclosure. Our employees and contractors have a duty of confidentiality.
Data retention periods
We only keep your personal data for as long as is necessary to achieve the purposes of the processing, unless otherwise required by law. For example:
- Contact data of newsletter subscribers – for as long as the subscription is valid;
- Analytics data – for a limited period (e.g. 26 months);
- Data for the performance of contracts – for the duration of the contract and the time required by law.
Your rights
You have the right to:
- Request information about what data we hold about you;
- To request the correction or deletion of your data;
- Withdraw your consent to data processing at any time (where the basis is consent);
- To restrict or object to the processing of your data;
- Receive data in machine-readable format (right to portability);
- To appeal against our company’s actions to supervisory authorities.
To exercise these rights, please contact us at the contacts in the “Contact Us” section.
Children’s Policy
Our Site and services are intended for users over the age of 16. We recognize the particular importance of protecting the privacy and safety of children online and strictly comply with relevant legislation.
Collection of Children’s Data
We do not knowingly collect personal data from children under the age of 16 without the consent of a parent or legal representative. If we become aware that we have obtained the personal data of a child under the age of 16 without such consent, we will take immediate steps to remove that information from our systems.
Parental controls and actions
If you are a parent or guardian and suspect that your child has provided us with personal data, please contact us as soon as possible. We will help you to:
- identify what data has been collected;
- remove that data from our systems;
- answer any questions you may have about your child’s privacy.
Child Internet Safety
We are committed to providing the safest possible environment on our Site and take steps to minimize the risks associated with unauthorized access or use of underage users’ data.
Changes to our privacy policy
We are constantly striving to improve our service and to comply with applicable data protection legislation. This privacy policy may therefore be updated from time to time to reflect changes to our data processing practices, the introduction of new features on the website, changes to legal requirements or for other reasons.
How do we inform you of changes?
- If the changes are significant and may affect your rights or the way we process your personal data, we will take all possible steps to notify you in advance. This will usually be through the posting of a prominent notice on the home page of the website or in your personal account (if you have one).
- We may also send notices via email or other communication channels if we have the ability to do so and your consent.
- Minor or technical updates that do not affect significant aspects of data processing may be published without separate notice.
What do you need to do?
- We recommend that you regularly check the current version of the privacy policy available on our website to keep up to date with how we protect your data.
- Your continued use of our website after changes have been posted signifies your agreement to the updated policy.
- If you do not agree with the changes, you have the right to stop using the site and contact us to resolve issues or delete your data.
